The Austin Bank and the Austin family name have been synonymous with honesty, integrity, and stability in the banking industry for over a century. Allow me, Jeff Austin III, to share with you the captivating story of Austin Bank.
A Family Legacy
In the early 1900s, John Frank Austin, Sr. and his wife, Sallie J. Austin, laid the foundation of the Austin family’s banking legacy. In 1909, John F. Austin became the president of the First State Bank of Frankston. Despite the challenging times, John Austin’s wise leadership kept the bank solid and strong.
A Love for Banking
In 1936, a young Jeff Austin, Sr. joined the bank as a clerk, marking the beginning of his lifelong love affair with the industry. Jeff Austin, Sr. cherished his relationship with his employees, understanding that they were the heart and soul of the bank. He believed that a smile could resolve any disagreement, and he embodied the philosophy of “Let a smile be your umbrella.”
Passion and Commitment
Through war, the Great Depression, and the turbulence of an oil boom, the Austin family brought honor to their profession. They displayed strong leadership, actively participated in the community, and formed enduring relationships with customers and employees. This passion for banking and their commitment to rock-solid management and financial security brought continued success.
The Austin family’s success led to the acquisition of several banks, including the First State Bank in Rusk, the First State Bank of Big Sandy, and the First National Bank of Jacksonville with its 1900 charter. They also established banks in Timpson, Longview, and Whitehouse, with branches in Tyler, Garrison, Troup, and Grand Saline. In the 1990s, the decision was made to merge these banks into one, known as Austin Bank.
A Lasting Legacy
When the choice was made to adopt the Austin name, Jeff Austin, Sr. initially felt modest about it. However, he soon realized the power behind it. The family and friends of Jeff Austin, Sr., as well as his associates, would carry on the legacy of the Austin name.
Under the new banner of Austin Bank, the family expanded their proud tradition of excellent service to the communities of Gilmer, Bullard, Van, Emory, Marshall, and Nacogdoches.
Banking the East Texas Way
In 1996, the family changed the name to Austin Bank. By 1999, all the charters were merged into one, the First National Bank Jacksonville charter, which had been granted in 1900. This solidified their claim of banking in East Texas since 1900.
Growing and Serving
Austin Bank’s growth continued with the acquisition of City National Bank in 2008 and the opening of branches in Kilgore and Gladewater. In 2010, First State Bank merged into Austin Bank, expanding its presence in Frankston, Noonday, and Palestine. Throughout the years, Austin Bank has remained dedicated to providing excellent customer service to the communities it serves and maintaining a loyal commitment to its employees.
The Bank of Choice
What sets Austin Bank apart from other institutions? According to Jeff Austin, Jr., the answer lies in the people. Austin Bank’s employees are committed to delivering exceptional service and caring about their customers. The bank’s success is not solely attributed to the Austin family, but to the dedicated individuals who have chosen to work with Austin Bank.
The Austin Bank Difference
Longevity plays a significant role in Austin Bank’s success. The average tenure of their employees surpasses that of other companies, demonstrating the level of dedication and satisfaction among the staff. Like Jeff Austin III’s great grandmother said, “Be good to banking and banking will be good to you.” This mantra has truly become the Austin Bank difference.
A Century of Pride and Passion
Trust, honesty, loyalty, and integrity, combined with stability and strong financial performance, have garnered Austin Bank numerous prestigious awards and an excellent reputation within the community. For over 100 years, Austin Bank’s history has been one of pride and passion, strength and stability.
Embracing the Future
As the bank continues to grow, it remains steadfast in its vision of delivering exceptional customer service, building relationships, and giving back to the communities it serves. Austin Bank is proud of its past and excited about its future.
So, my friends, you have heard the captivating story of Austin Bank. Remember, when you choose Austin Bank, you are choosing a legacy of honesty, integrity, and stability. Banking with Austin Bank means joining a community that values exceptional service and upholds the highest ethical standards. To learn more about banking and financial matters, visit Banking Blog.